Campaigns Management
We’ll create and manage campaigns for you. This is done using best practices and ensures that your campaigns are optimised to the best possible setup for your business needs.
Whether its optimising Ad copy, Keyword selection or anything in between, it all falls under our all inclusive campaign management offering.
Our cost is not per campaign, but based on your Ad spend, this is a transparent and transferable approach to ensure that clients of all sizes get the best in class campaign management irrespective of their size.
In simple terms, you’ll get the same treatment whether you’re spending $1k a month or $3 million dollars a month with us
Keywords Selection
Keyword selection is a critical and highly important part of your campaign creation. We believe in thorough keyword research and relying less on automation and bulk selection of keywords.
Our process focuses on sifting through tens of pages with hundreds of keywords, manually, just to get you the best keyword strategy for your campaign and actual business goals.
If that means going through 3000 keywords just to get you 10, so be it. But then, you and us will be sure that we have the best keywords possible for the campaign, ensuring maximum results and ideal business outcomes long term.
Landing Pages Optimisations
Sending traffic to the right pages is critically important when creating any sort of digital ads campaign, but especially important when it comes to PPC.
This is due to its impact on two key components of your campaign results:
So if you’re spending a lot of money and you’re not getting much back, that could be due to your landing pages not being optimised well.
Having a good landing page experience means that the traffic you get through your Google ads campaign can convert well so you can confidently increase your PPC spend knowing that your customer journey from one end to another is fully optimised and well managed so there’s no leakage of conversions per se.
That’s one part of it, the other part is the impact of your landing pages on your quality score and ads experience, this influences how often your ads are shown and to whom, meaning to get your ads the maximum exposure you’re looking for, this can extend to the experience the customers have on your website, beyond simply creating campaigns in Google Ads itself.
We can help review and optimise your pages for PPC campaigns.
Ad copy creation
Creating a high performing campaign requires manual integrations of keywords and matching with highly specific ad copy, including headlines rotations, selection and testing, amongst other variables such as keywords per ad group and the descriptions you have chosen. We can do this heavy lifting for you to develop campaigns that will compete well for you in the competitive space of PPC and stand the test of seasons.
Screenshot provided with the customer's approval.
Tracking Setup
Tracking where your money, traffic and conversions go are essential parts of your long term success. If you’d like to stay competitive you must setup a long term tracking vision and robust analytics system for your business regardless of your size.
We believe if you’re just starting and looking to grow your business then this can be the right time to invest in your analytics suite, including setting up strategies to ensure that all your PPC goals can be tracked correctly.
Whether Ecommerce sales you're after or leads to your business, setting up tracking can ensure that you know where your money goes and in the future, aim to spend less with continuous smarter insights.
At wise era, we do set up GA4, Google Tag Manager, and Adobe analytics tracking systems for various businesses of all sizes.
From Enterprise solutions to small mum and dad shops, we all have to start somewhere and to succeed, you need solutions of the future in your present state. Let us do the complex work.
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Why Choose Us
Frequently Asked Questions
We understand that managing PPC campaigns in house can be difficult, and it may already be expensive doing the campaigns themselves, let alone adding the cost of an external agency on top. We aim for our added value to exceed our additional cost so it becomes a no brainer. Our engagements ensures mutual success and that we’re adding value on top of your campaigns so your ROI makes sense. Please get in touch and we can discuss where and how we can help
For some businesses, yes. and maybe for most. If you don’t have PPC specialists in house and you are not experienced with campaign management youself then we suggest getting an external agency like ours involved, especially look for an agency that can both manage your campaigns and teach you PPC along the way. This ensures that you’re equipped to handle the challenges of the future and have all the resources at hand to make informed decisions about the direction of your marketing even when it's outsourced externally to an agency.
This mainly depends on your industry and how competitive the cost per click is within that market. Our costs are independent from your ad spend budget, the later is calculated based on a few factors as set by the campaign goals, one of which is the overall average CPC for any given keyword. The CPC in Australia can range from a few cents to tens of dollars based on seasonality and market demand, including competition, so this may change depending on what time of year it is and overall market conditions. Our team of PPC specialists can help you set a good performing campaign with budget that won't break the bank while staying competitive.
Our campaigns consider your bottom line at all times, but not all businesses are able to get precise with their cost of acquisition, therefore it may not be possible for all businesses to be certain 100% on their ROI on a click unless they have all tracking setup for other areas of their business first. We can ascertain how feasible a campaign might be and whether it’s ROI is net positive or not on your bottom line, including helping you setup analytics if you don't already have. Therefore, we aim to deliver positive business outcomes based on sales criteria you deem important and goals that you assign to us.
In simple terms, if your sales aren’t increasing and you’re running ads, then our campaigns aren’t doing what they should be doing. And, if you’re running ads and your sales can’t cover the cost of your ads, then your ads are out of your budget and things should be reconsidered. We’ll always be transparent with you about how we run things and what our campaigns are doing.
This depends. Some companies like to keep their PPC always on for multiple reasons, including when they’re doing well in SEO. Others prefer not to run ads all the time and only when necessary, especially if they’re doing well in SEO. The campaigns length is predominantly based on company specific factors, such as cost vs. benefit to your business and marketing goals. We aim to provide you with all the information you need to make highly educated decisions about your campaign directions and put you in the front seat for shaping your PCC strategy so you have a well rounded view based on your own objectives and selected marketing goals.
